Deiric Jackson is a seasoned NFL agent and founder of Legacy Sports Advisors, bringing over two decades of experience representing elite athletes and negotiating record-breaking deals. Born and raised in Gainesville, Florida, a region known as a hotbed for producing elite athletes, Jackson’s passion for sports developed early, fueling his drive to help athletes succeed at the highest level.
Jackson played Division 1 football at Troy University, where he served as a team captain, honing the leadership skills and competitive mindset that now define his career in athlete representation. In 2016, he founded Legacy Sports Advisors with the goal of offering athletes personalized, long-term representation that ensures both professional success and lasting financial stability.
With expertise in contract negotiations, career management, and Name, Image, and Likeness (NIL) opportunities, Jackson has set new benchmarks in the industry. Some of his most notable achievements include:
- 2022: Negotiated a historic contract for Siran Neal, making him the highest-paid special teams player in the NFL.
- 2023: Secured a four-year, $33.99 million fully guaranteed contract for Anthony Richardson, the first of its kind in NFL history for a top rookie quarterback.
- 2023: Honored with the Rising Super Agent Award, recognizing him as one of the industry’s most promising agents.
- 2024: Achieved a record-breaking NIL deal for DJ Lagway, a quarterback at the University of Florida, setting new standards for college athletes.
Jackson’s extensive experience and deep industry connections allow him to provide unparalleled support to his clients. At Legacy Sports Advisors, he takes a personalized approach, guiding athletes not only through their playing careers but also in building sustainable wealth and long-term opportunities.
Jackson’s mission is to empower athletes to build legacies that endure beyond the game. His hands-on approach and commitment to excellence reflect the vision that has driven Legacy Sports Advisors since its founding in 2016.
Chris Rogers is a first-generation college graduate from Lakeland FL, former 4-star Cornerback, and a member of the 2009 National Championship team at the University of Alabama. Playing alongside over 50 future NFL draftees and 12 first round draft picks, Chris sharpened his skills in a championship environment under the legendary Nick Saban, becoming the first NFL Sports Agent coached by the iconic coach at Alabama.
Over the last decade, Chris has worked with some of the biggest names in sports, including:
Athletes: Julio Jones, Mark Ingram, Ray Lewis, Cam Newton, Mark Barron, Quinnen Williams, Marlon Humphrey, Daron Payne, Pouncey Twins, CJ Mosley, Von Miller, Minkah Fitzpatrick, Torrey Smith, Randall Cobb, Andre Smith and more.
Coaches: Nick Saban, Kirby Smart, DeMeco Ryan
As the founder of TAP (Together Assisting People), Chris has mentored over 100 student-athletes, helping them secure college scholarships and careers in Corporate America.
Chris’s leadership extends beyond the field. He’s been featured in the Silicon Valley Business Journal, The Washington Post, and the Birmingham Times and authored Beyond The Field: An Athlete's Guide to Greatness, inspiring athletes to exceed all expectations in all aspects of life.
At ServiceNow, Chris forged strategic partnerships with HBCUs and the Thurgood Marshall College Fund, securing internships, scholarships, and a $2 million investment in HBCUs. As President of ServiceNow’s Black Employee Belonging Group, he championed diversity at the $180 billion company.
Chris is a partner at Legacy Sports Advisors, continuing his mission to empower athletes and elevate their careers.
Willie Williams
Client Relations
Willie Williams, a native of Gainesville, Florida, brings a wealth of experience and a passion for sports to his role as Client Relations at LSA. A graduate of the University of Florida's Sports Management program, Willie excelled academically, earning multiple appearances on the dean’s list and graduating cum laude.
As a former athlete who played point guard and wide receiver at Gainesville High School, Willie developed a deep connection to sports that continues to inspire his work. His journey began with a focus on physical therapy in college, but he soon transitioned to sports management, recognizing the opportunity to make a greater impact in the athletic world.
Willie’s professional experience includes his role as part of the management team for Anthony Richardson, quarterback for the Indianapolis Colts. He is AR childhood friend, where Willie’s wisdom and trustworthiness earned him the role of manager. Since then, he has played a pivotal role in AR’s career development, particularly during the NFL draft process, by managing business matters and client relations.
At LSA, Willie focuses on building meaningful relationships with athletes, supporting their growth both on and off the field. His responsibilities include securing NIL deals for college athletes, managing day-to-day operations, and generating new opportunities for NFL players. Leveraging his analytical, leadership, and management skills, Willie strives to help clients achieve their goals while balancing the demands of their athletic and academic pursuits.
Notable Skills & Achievements:
- Experienced in securing and managing NIL deals for college athletes.
- Expertise in client relationship management and business development.
- Proven ability to balance multiple responsibilities, drawing from personal achievements as a scholar-athlete.
- Dedicated to cultivating a supportive and growth-oriented environment for athletes under his management.
Willie’s ultimate goal is to empower athletes by providing personalized support and strategic guidance, ensuring their success in all aspects of life.